MotorMouth Pty Ltd is committed to helping
Australian motorists get a better deal on fuel by providing them with easily
accessible information on fuel prices.
Our aim is to alleviate motorists’
frustrations with fuel price variations by providing a twice-daily ‘snapshot’
of fuel prices. The prices we display are
already appearing on the pumps and price boards at individual service stations.
A privately held organisation, MotorMouth
is part of the Informed Sources group of companies and currently reports prices
for approximately 3500 service stations on a daily basis across Brisbane,
Sydney, Melbourne, Hobart, Adelaide and Perth to provide motorists with the
cheapest fuel prices in their local area.
MotorMouth was formed in July 2000 in
response to the demand by Australian motorists for information on the
fluctuating prices of unleaded petrol. It was initially set up to cover the
major routes within a 15-kilometre radius of the Brisbane CBD.
Due to the overwhelming response from the
motoring public, MotorMouth has expanded its monitoring service to include
Sydney, Melbourne, Adelaide, Perth, Hobart, Canberra, Darwin, the Gold Coast
and the Sunshine Coast.
MotorMouth is committed to providing
accurate and reliable data. MotorMouth maintains its independence from all oil
companies and petrol stations, with its core objective being to provide
information to consumers so they can make an informed decision on petrol
Our on-line research, created to
establish consumer views and attitudes on petrol pricing, showed that 87% of
MotorMouth’s consumers have changed their petrol purchasing habits as a
consequence of using MotorMouth.
How is the information gathered?
MotorMouth currently sources fuel pricing data using three methods:
electronically, twice a day from Major Fuel Retailers
manually collected by our drivers
for Perth, data is sourced from WA FuelWatch
direct from service station site operators who can input their prices using our
online service www.mypriceboard.com
The collected prices are then sent automatically into MotorMouth database where
the information is collated and processed.
The Perth data is sourced from the W.A.
Government Department of Consumer and Employment Protection. The Department
also displays fuel pricing on their website for
metro and selected country areas. Click here
to visit the Department's website.
service was launched on 9 November 2008 and will play an increasing role in
expanding the prices displayed by MotorMouth as well as extending into non
metropolitan areas. With myPriceboard, any service station in
can post their fuel prices directly onto MotorMouth. We use strict criteria to
ensure operators enter accurate fuel prices.
The data captured by MotorMouth, including the cheapest fuel locations and
average fuel prices, is communicated via the MotorMouth website and is
accessible for free by all registered users. Registered MotorMouth users also
have the option of upgrading their service to receive fuel price alerts via
email and SMS.
MotorMouth is already saving tens-of-thousands of motorists’ valuable time and
money and the organisation has plans to continue expanding the service to other
Australian centers. MotorMouth plans to further grow its service by utilizing
mobile technologies including iPhone, Windows and Android applications and is
currently involved in several trials of such services.
MotorMouth is committed to educating the consumer and empowering them to make an
informed choice before “filling up”.