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Hello and welcome to the latest
edition of FuelWatcher!
FuelWatch
in May Well, May certainly proved to be an interesting
month for FuelWatchers!
Perhaps of greatest interest
to FuelWatchers was the announcement of the commercial Alliance
between Coles Myer Ltd (CML) and Shell on 17 May 2003. In an
effort to appreciate how this new Alliance will affect fuel prices
and FuelWatchers, I have summarised some of the central points from
the Shell Media Release entitled: Customers the Winners from
Coles Myer - Shell Alliance. If you would like to read the
release in full, click
here. Also see Damian Reid's
views concerning the Alliance in his “What's News”
article.
- The CML and
Shell Alliance will eventually operate a network of 584 service
stations across Australia and, according to Coles Myer Chief
Executive Officer John Fletcher, will offer "customers a fuel
discount when they make purchases over a certain amount at Coles,
Bi-Lo and Liqourland".
- The proposed price
cut will be a "cents per litre" discount on fuel purchased from
Alliance sites.
- As part of the Alliance, CML will set fuel
and shop prices at the stations it operates and Shell will be the
exclusive fuel supplier and will provide the service station
property.
- More than 80% of CML
supermarkets (Coles and Bi-Lo) will be within 5 kilometres of an
Alliance site.
Other important news
this month.... FuelWatch
conducted an Online User Survey on the 9 May and received an amazing response. All
of the comments given in the survey have been taken on board and
have been used to help shape our vision for FuelWatch. Thanks
once again to those who took part! Several of the most
interesting survey results are listed below. 1. 65% of premium
service FuelWatchers visited FuelWatch or used FuelWatch services
daily. 3. 88% of users described the quality of information
provided by FuelWatch to be “Excellent” or “Good”. 4. 85% of
users consider www.fuelwatch.com.au a "user
friendly" site. 5. Nearly 50% of users learnt about FuelWatch
from a "news story".
FuelWatch ran a QBD Special
Offer for all opt in users,
offering a $10 discount on any QBD product. The
feedback from this offer has
been fantastic and we hope that the QBD offer will be the
first of many special deals for
FuelWatch members. To all those who accepted the QBD special offer,
Happy Reading!
And finally, in response to recent feedback
enquires, I would like to clarify the collection process and
availability of FuelWatch PULP and LPG Prices. As with all
fuel prices presented on FuelWatch, FuelWatch PULP and LPG prices
are collected manually from service station price boards by our
driving staff. Unfortunately, in some cases, service stations
do not display PULP and LPG prices on the price boards and therefore
we can not collect the prices to use on the FuelWatch website.
For those FuelWatcher's particularly interested in PULP or LPG
prices, we suggest you encourage the managers of your local service
stations to display PULP and LPG prices on their price boards. The
more prices available on price boards... The more prices available
on FuelWatch!
So May has been both an eventful
and progressive month for Fuelwatch.
I look forward
to your feedback so we can together shape the future of
FuelWatch.
Until next month, continue to enjoy the
savings!
Bernadette Murray Marketing Manager bmurray@fuelwatch.com.au |