Concept

MotorMouth Pty Ltd is committed to helping Australian motorists get a better deal on fuel by providing them with easily accessible information on fuel prices.

Our aim is to alleviate motorists’ frustrations with fuel price variations by providing a twice-daily ‘snapshot’ of fuel prices. The prices we display are already appearing on the pumps and price boards at individual service stations.

A privately held organisation, MotorMouth is part of the Informed Sources group of companies and currently reports prices for approximately 3500 service stations on a daily basis across Brisbane, Sydney, Melbourne, Hobart, Adelaide and Perth to provide motorists with the cheapest fuel prices in their local area.

MotorMouth was formed in July 2000 in response to the demand by Australian motorists for information on the fluctuating prices of unleaded petrol. It was initially set up to cover the major routes within a 15-kilometre radius of the Brisbane CBD.

Due to the overwhelming response from the motoring public, MotorMouth has expanded its monitoring service to include Sydney, Melbourne, Adelaide, Perth, Hobart, Canberra, Darwin, the Gold Coast and the Sunshine Coast.

MotorMouth is committed to providing accurate and reliable data. MotorMouth maintains its independence from all oil companies and petrol stations, with its core objective being to provide information to consumers so they can make an informed decision on petrol purchasing.

Our on-line research, created to establish consumer views and attitudes on petrol pricing, showed that 87% of MotorMouth’s consumers have changed their petrol purchasing habits as a consequence of using MotorMouth.

How is the information gathered?

MotorMouth currently sources fuel pricing data using three methods:

• electronically, twice a day from Major Fuel Retailers
• manually collected by our drivers
• for Perth, data is sourced from WA FuelWatch
• direct from service station site operators who can input their prices using our online service www.mypriceboard.com

The collected prices are then sent automatically into MotorMouth database where the information is collated and processed.

The Perth data is sourced from the W.A. Government Department of Consumer and Employment Protection. The Department also displays fuel pricing on their website for Perth metro and selected country areas. Click here to visit the Department's website.

The myPriceboard service was launched on 9 November 2008 and will play an increasing role in expanding the prices displayed by MotorMouth as well as extending into non metropolitan areas. With myPriceboard, any service station in Australia can post their fuel prices directly onto MotorMouth. We use strict criteria to ensure operators enter accurate fuel prices.

The data captured by MotorMouth, including the cheapest fuel locations and average fuel prices, is communicated via the MotorMouth website and is accessible for free by all registered users. Registered MotorMouth users also have the option of upgrading their service to receive fuel price alerts via email and SMS.

Future plans

MotorMouth is already saving tens-of-thousands of motorists’ valuable time and money and the organisation has plans to continue expanding the service to other Australian centers. MotorMouth plans to further grow its service by utilizing mobile technologies including iPhone, Windows and Android applications and is currently involved in several trials of such services.

MotorMouth is committed to educating the consumer and empowering them to make an informed choice before “filling up”.