Concept
MotorMouth Pty Ltd is
committed to helping Australian motorists get a better deal on fuel
by providing them with easily accessible information on fuel
prices.
Our aim is to alleviate
motorists’ frustrations with fuel price variations by providing a
twice-daily ‘snapshot’ of fuel prices. The prices we display are already appearing
on the pumps and price boards at individual service stations.
A privately held
organisation, MotorMouth is part of the Informed Sources group of
companies and currently reports prices for approximately 3500
service stations on a daily basis across Brisbane, Sydney,
Melbourne, Hobart, Adelaide and Perth to provide motorists with the
cheapest fuel prices in their local area.
MotorMouth was formed in
July 2000 in response to the demand by Australian motorists for
information on the fluctuating prices of unleaded petrol. It was
initially set up to cover the major routes within a 15-kilometre
radius of the Brisbane CBD.
Due to the overwhelming
response from the motoring public, MotorMouth has expanded its
monitoring service to include
Sydney,
Melbourne,
Adelaide and
Perth.
MotorMouth is committed
to providing accurate and reliable data. MotorMouth maintains its
independence from all oil companies and petrol stations, with its
core objective being to provide information to consumers so they can
make an informed decision on petrol purchasing.
Our on-line
research, created to establish consumer views and attitudes on
petrol pricing, showed that 87% of MotorMouth’s consumers have
changed their petrol purchasing habits as a consequence of using
MotorMouth.
How is the information gathered?
MotorMouth currently sources fuel pricing
data using three methods:
-
electronically, twice a day from Major
Fuel Retailers
-
manually collected by our drivers
-
for Perth, by arrangement with the
Department of Consumer and Employment Protection
- direct from service station site operators who can input their
prices using our online service www.mypriceboard.com
The collected prices are then sent automatically
into MotorMouth database where the information is collated and processed.
The Perth data is sourced
from the W.A. Government Department of Consumer and Employment
Protection. The Department also displays fuel pricing on their
website for
Perth metro and selected country
areas. Click here to visit
the Department's website.
The myPriceboard service was
launched on 9 November 2008 and will play an increasing role in
expanding the prices displayed by MotorMouth as well as extending
into non metropolitan areas. With myPriceboard, any service station
in
Australia can post their
fuel prices directly onto MotorMouth. We use strict criteria to
ensure operators enter accurate fuel prices.
The data captured by MotorMouth, including the cheapest fuel locations and
average fuel prices, is communicated via the MotorMouth website and is
accessible for free by all registered users. Registered MotorMouth users also
have the option of upgrading their service to receive fuel price alerts via
email and SMS.
Future plans
MotorMouth is already saving tens-of-thousands of motorists’ valuable time and
money and the organisation has plans to continue expanding the service to other
Australian centers. MotorMouth plans to further grow its service by utilizing
wireless technologies including WAP and GPRS, and is currently involved in
several trials of such services.
MotorMouth is committed to educating the consumer and empowering them to make an
informed choice before “filling up”.