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MotorMouth Summary

User Breakdown

User Demographics

Rate Card


User Demogrphics
MotorMouth Gender Skew

Research collated on MotorMouth users has shown a skew towards the male demographic, accounting for 71% of users (See Figure 1). 

MotorMouth Gender Skew
Figure 1 - FuelWatch Gender Skew

MotorMouth Age Range

The age range of users is evidence of the broad appeal of MotorMouth, with the majority of users spanning 19 to 55 years of age (See Figure 2).

MotorMouth Age Range
Figure 2 - Age Range of MotorMouth Users

MotorMouth User Incomes

The income range for MotorMouth users may be somewhat surprising, with 53% of users recording a household income of between $40,000 and $100,000. Another 14% of users recorded a household income of over $100,000 (Refer to Figure 3)

MotorMouth User Incomes
Figure 3 - Household Income of MotorMouth Users

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