Concept
MotorMouth Pty Ltd (previously known as FuelWatch.com.au) is committed to
helping Australian motorists get a better deal on fuel by providing them with
easily accessible information on fuel prices.
Our aim is to alleviate motorists’ frustrations with fuel price variations by
providing a twice-daily ‘snapshot’ of fuel prices.
A privately held organisation, MotorMouth is part of the Informed Sources group
of companies. Informed Sources currently reports prices for approximately 3500
service stations on a daily basis across Brisbane, Sunshine Coast, Gold Coast,
Sydney, Melbourne, Hobart, Adelaide and Perth to provide motorists with the cheapest
fuel prices in their local area.
MotorMouth was formed in July 2000 in response to the demand by Australian
motorists for information on the fluctuating prices of unleaded petrol. It was
initially set up to cover the major routes within a 15-kilometre radius of the
Brisbane CBD.
Due to the overwhelming response from the motoring public, MotorMouth has
expanded its monitoring service to include Sydney, Melbourne, Adelaide and
Perth.
MotorMouth is committed to providing accurate and reliable data. MotorMouth
maintains its independence from all oil companies and petrol stations, with its
core objective being to provide information to consumers so they can make an
informed decision on petrol purchasing.
Our on-line research, created to establish consumer views and attitudes on
petrol pricing, showed that 87% of MotorMouth’s consumers have changed their
petrol purchasing habits as a consequence of using MotorMouth.
How is the information gathered?
MotorMouth currently sources fuel pricing data using three methods:
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manually collected by our drivers
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for Perth, by arrangement with the Department of Consumer and Employment
Protection
MotorMouth data is sourced by Informed Sources, with a team of people employed
by the company to drive around assigned regions, except for Perth, recording
the prices of petrol displayed on the price-boards that are out the front of
service stations. Price collections take place twice daily from Monday to
Saturday (in the morning and afternoon) and once-daily on Sundays.
The collected prices are then sent automatically into the MotorMouth database
where the information is collated and processed.
The second source of data relates to Perth only. This data is sourced from the
W.A. Government Department of Consumer and Employment Protection. The
Department also displays fuel pricing on their website for Perth metro and
selected country areas. Click here to
visit the Department's website.
The data captured by MotorMouth, including the cheapest fuel locations and
average fuel prices, is communicated via the MotorMouth website and is
accessible for free by all registered users. Registered MotorMouth users also
have the option of upgrading their service to receive fuel price alerts via
email and SMS.
Future plans
MotorMouth is already saving tens-of-thousands of motorists’ valuable time and
money and the organisation has plans to continue expanding the service to other
Australian centres. MotorMouth plans to further grow its service by utilizing
wireless technologies including WAP and GPRS, and is currently involved in
several trials of such services.
MotorMouth is committed to educating the consumer and empowering them to make an
informed choice before “filling up”.